To take on Google’s YouTube, Facebook is making itself ready to launch the music videos which will be officially licensed for artists on its platform next month in the US. The email which was sent to the owners of the Facebook page which were linked to artists, it was informed by the social network that the artists need to snap on a new setting to add their music videos to their page leading of a deadline of August 1, TechCrunch reported on Wednesday.
Facebook will create a page automatically of artist video with his name as a title of their official music’ if there is no action from the artists. Artists don’t have to manually upload links or videos. The page will be controlled by Facebook and is accessible through facebook watch and “a new music video destination” on the platform.
By switching the new setting on, “artists are giving permission to Facebook in order to add their music videos to their page” where their fans can see those videos under a videos tab. After authorization is done, the artists can edit or remove their videos from this destination at any time.
Matt Navarra, Social Media Commentator spotted the new feature would give access to the artists to edit the auto-generated posts, embracing their title, description, tags, and thumbnails.
The social network didn’t comment on the report. This new feature of Facebook will compete and give a challenge to Google owned-YouTube which is having nearly 2 billion users monthly and out of which around 15% of traffic comes from the US. Reportedly, the streaming services paid over $3 billion to the music industry in 2019. YouTube generated $15 Billion in 2019 and contributed around 10% to all Google Revenue.
As said by Google, YouTube has more than 20 million subscribers all around its premium/ad-free youtube as well as it has more than 2 million subscribers of its paid tv services.on the other side , Facebook has over 2.60 billion users monthly which are active while Instagram has roughly a billion users.