What is Google sellers.json file in Google AdSense? How to make sellers.json?

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According to Google Support Page, Sellers.json is an IAB Tech Lab standard that increases transparency in the ads ecosystem and helps to fight the frauds. The Sellers.json file works through a publicly-available file of seller information. Ad Publishers can choose to share their individual names or business name in the sellers.json file. This gives advertisers a reliable way to discover and verify the identity of publishers.

Google insists the Adsense account holder make information transparent to allow your individual or business names to be listed. This helps advertisers to verify the inventory. If your information isn’t made transparent, advertisers will not be able to see your name, which might impact your revenue.

Sellers.json fields

The Google sellers.json file includes the following fields:

FieldDescription
seller_idYour 16-digit publisher code, e.g., pub-1234567890123456.
is_confidentialWhen true, your name and domain are not listed in the sellers.json file.
seller_typePUBLISHER or INTERMEDIARY or BOTH.
nameYour seller name.
domainYour business domain (e.g., exampledomain.com).

Note: If you own the site you’re monetizing and/or you’re paid directly by Google, then you’re classified as PUBLISHER. If not, you’re classified as INTERMEDIARY. If you belong in both categories, you’re classified as BOTH.

How to make your seller information transparent?

  1. Sign in to your AdSense account.
  2. Click Account.
  3. In the “Seller information visibility” section:
    1. Select Transparent.
    2. Add your business domain name.

How to make a Google seller.json file?

You can directly use the below given example if you are a PUBLISHER. Replace seller ID, seller Type, company name, and domain with your seller ID, your seller Type, your company name, and domain. Use the root domain and should not include “www” or the scheme (namely, “https://” “http://”, or “ftp://”).

{
"sellerId": "pub-1234567890123456",
"sellerType": "PUBLISHER",
"name": "Example Company Inc."
,
"domain": "exampledomain.com"
}

Your business domain name may be hidden in sellers.json until we have verified that you own the URL.

Note: If you don’t have a web presence or your account is set to confidential, you do not need to provide a domain.

How to check your sellers.json file works?

  1. Review Google’s sellers.json file here.
  2. Use Ctrl + F or Command ⌘ + F to find your seller_id.
  3. If found review your information.
  4. Else wait for a couple of hours and check back.

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