Korma, Google’s job app, has found its way into the mainstream job market as a bona fide competitor of Microsoft’s LinkedIn. First launched in Bangladesh in 2018, the tech giant then expanded it to Indonesia in 2019. Google first made it available in India under the brand name of Jobs Spot on the Google Pay app. Now, With an aim to provide verified entry-level jobs offers to seekers across the country, Google launched Kormo and it is set to make its impression.
Coming to the rescue.
“In the wake of the pandemic, the jobs landscape stands altered, with demand shifting to new services that require different sets of skills and experience. Businesses of all sizes face the challenges of the new normal, while job seekers are having to adapt to this shift quickly. We are heartened to be able to play a helpful role in facilitating connections to impact lives for the better, including introducing important features like remote interviewing earlier this year to ensure social distancing,” As said by Google India in a blog post.
It is a perfect opportunity for Google to expand into the job-seeking market as unemployment has reached a record high. It also is launching its app by the name Kormo, and it can be found in the play store. Kormo not only helps job seekers to look up for verified jobs but it also helps the users to create an easy CV. It also helps in learning new and relevant skills to back the CV and strengthen it.
Kormo against LinkedIn.
This bold move can overthrow the traffic LinkedIn gets and LinkedIn already doesn’t have a strong presence in the emerging markets. LinkedIn had about 24 million monthly active users on Android in the month of July, according to App Annie, up from about 22 million during the same period a year ago. Google usually reaches up to 400 million in India which is a lot greater than a meager 24 million. So it is being speculated that Kormo, has the potential to replace LinkedIn from the market